How Divine Design connected the unique heritage of each piece to an owned digital storytelling experience.
A custom leather jacket is more than a product. It carries the vision of its designer, the work of its maker, and the story of the person for whom it was created.
For Divine Design, preserving that story was an important part of preserving the uniqueness and value of the piece itself.
The brand wanted customers to understand the creative heritage behind their individual jackets not through a generic collection page or a paper certificate that could eventually be lost, but through an experience connected directly to the physical garment.
Working together, Divine Design and Veritas embedded a secure digital identity into its custom leather jackets. A discreet Veritas microchip connects each physical piece to a digital experience that customers access with a simple tap of their phone.
The result was more than a connected garment. Each jacket became a lasting gateway into its own design story.
Keeping the story connected to the piece
Much of the meaning behind a one-of-one piece cannot be understood from appearance alone.
The customer might not otherwise know:
- What inspired the design
- Why particular colors, symbols, or motifs were chosen
- How the piece evolved from concept to finished garment
- Which materials and techniques were used
- How the design related to the brand's broader creative heritage
- Who participated in bringing the piece to life
Once a garment leaves the studio, that context is easily separated from the object. Product pages changed, campaign content became harder to find, and paper documentation could be misplaced as the jacket was worn, collected, gifted, or passed down.
Divine Design needed a way for the story to travel with the jacket.
The approach: embedding identity into the garment
Rather than attaching a prominent technology component to the exterior, the chip was positioned discreetly within the piece. The technology remained in the background while the craftsmanship stayed at the center of the experience.
Customers simply hold their phone near the designated area to open the digital experience connected to that specific piece.
Turning each jacket into a branded storytelling experience
When the customer tapped the jacket, they could access the story behind the piece they owned.
Instead of directing every customer to the same collection page, Divine Design was able to give each jacket its own digital narrative.
The experience could bring together the creative context surrounding the piece, including:
- The inspiration and heritage behind the design
- The meaning of its colors, symbols, and visual details
- Materials and construction techniques
- Photographs or video from the creative process
- Commentary from the designer
- Information about the makers involved
- Provenance and product details specific to the jacket
For one-of-one and custom pieces, that context became part of the ownership experience. The jacket carries the history within the design.
Extending storytelling beyond the campaign
Designers invest heavily in photography, video, interviews, research, and launch storytelling. Much of that material has a limited lifespan.
It may appear during a launch, on social media, or within an editorial campaign, but become difficult for the customer to find once the campaign has ended.
Divine Design used Veritas to reconnect that brand history and design inspiration to the object.
The story did not disappear once the customer left an event, closed a product page, or stopped seeing a campaign. It remains connected to the jacket and can be revisited whenever the owner taps it.
Our partnership with Divine Design shows how brands can use Veritas to enable authenticity and connected post-purchase experiences.
By connecting each jacket to its own digital experience, Divine Design was able to:
- Preserve the unique heritage and meaning of each design
- Deliver storytelling specific to an individual physical product
- Extend campaign content beyond the moment of launch
- Create a direct, owned post-purchase customer interaction
- Keep the digital experience connected to the jacket throughout its life
- Combine storytelling, provenance, and secure product identity in one tap
The technology remained discreet while creating a lasting gateway into the brand's creative world and legacy.
Preserving craftsmanship in a digital world
For Divine Design, Veritas created a way for the creative heritage of each jacket to remain connected to the physical piece. The technology stayed in the background, while the craftsmanship, symbolism, and story remained at the center.
A jacket can be worn, collected, repaired, gifted, and passed down.
Its story now travels with it.
About Veritas
Veritas builds secure microchips and digital identity infrastructure for fashion, luxury goods, and other valuable physical products.
Embedded directly into garments, bags, footwear, accessories, and objects, Veritas connects each item to a secure digital experience accessible with a phone tap. Brands use Veritas to support storytelling, authentication, provenance, ownership, customer engagement, repair, resale, and Digital Product Passport readiness.